The Agritechnica, the leading trade fair for agricultural machinery with 2,900 exhibitors from 52 countries, will take place from November 12 to 18 in Hanover, Germany. Bayer launches its new Digital Farming brand xarvio™ there. Digital Farming paves the way for a new agricultural revolution that makes farming quicker, more precise, efficient and sustainable. Already today, most new farm machinery is equipped with precision agriculture features. New tools help farmers optimize inputs such as fertilizer and crop protection agents with corresponding improvements in yields and quality. Digital Farming solutions also help meet society’s rising requirements in terms of transparency and sustainability. Bayer is therefore closely collaborating with highly competent partners such as Bosch and FaunaPhotonics, universities, start-up companies and nonprofit organizations.